Lead planner: how much volume should you target on the marketplace?
Enter your monthly new-client goal and your closing rate: get a live calculation of the monthly lead volume to target before configuring your request.
How many leads do you need to buy on the marketplace to hit your sales goal? This planner turns your client goal and your observed closing rate into an indicative monthly volume — no price, no guaranteed outcome.
If your sales process goes through an appointment before signing, add this rate for a more precise calculation.
Realistic range: 40 to 60 leads / month
A planning estimate based on your own assumptions, not a guarantee: the real rate varies by category, area, and lead quality.
How to read this recommended volume
The figure shown isn't a fixed purchase target — it's a starting point for sizing your request on the marketplace.
The central number simply applies your goal divided by your closing rate (and your appointment rate, if you entered one).
The ±20% range accounts for the fact that a closing rate varies from month to month, even with a steady process.
The less certain your closing rate, the more useful it is to plan from the top of the range so you don't fall short of your goal.
What makes your closing rate vary
The closing rate you enter depends on several factors specific to your business and your sales organisation, not just on the volume of leads you buy.
Speed of contact
A lead called back within the first few minutes generally converts better than one contacted hours later.
Category and area fit
A lead correctly targeted to your category and service area matches what you actually sell more closely.
Exclusive or shared
An exclusive lead limits direct competition on the same opportunity, unlike a lead shared between several companies.
Qualification process
A structured call script and consistent follow-up directly influence whether a lead becomes a signed client.
Think in cost per client, not just lead volume
Two buyers targeting the same number of clients don't need the same lead volume: the one with the better closing rate hits their goal with fewer leads — meaning less sales effort per client acquired.
Before raising your monthly volume, it's often more effective to check your callback speed, your qualification script, and your follow-up: improving your closing rate lowers the volume needed for the same goal.
Questions about the planner
Does this calculation guarantee the volume or the outcome obtained?
No. It's a planning tool based on the assumptions you enter. The real rate varies by category, area, and lead quality — see our Guarantee page for what's actually covered for an invalid lead.
Where do the rates used in the calculation come from?
Only from what you enter. The planner doesn't add any hidden default value: it applies your goal and your closing rate (and appointment rate, if entered) exactly as given.
Why a ±20% range instead of a single figure?
A closing rate observed in a given month is never perfectly stable from one month to the next. The range avoids under- or over-sizing your request relative to your goal.
How do I use this volume once calculated?
Carry it over to the request configurator to choose your categories and areas, or sign up for lead alerts if you'd rather test with a smaller volume first.
Continue on the marketplace
Once your target volume is set, these pages help you move to the next step.
Selling or buying leads: the two-sided model
The two-sided model explained from both angles: what a receiving company wants from it, what a referral partner wants from it, and how leads-qualifie.ch keeps supply and demand balanced.
Read the dossierOptimising your buyer profile to receive better leads
How to set up and maintain your buyer profile on a leads marketplace in Switzerland: intake criteria, responsiveness, feedback and traceability that make every match sharper and every request more relevant.
Read the dossierYour volume is calculated: move on to your request
Configure your request with your exact categories and areas, or sign up for alerts if you'd rather test with a smaller volume first.